New Departure Ball Bearings

Back in the late 1950s and early 1960s General Electric released a series of ads hyping their line of "New Departure" ball bearings. In the ads, potential products of the near future were made possible by New Departure. The future was a utopia of easy to use products/services that made "modern" life a breeze.

TOMORROW: Get your travel information, accommodations, and tickets in an instant - electronically!

TOMORROW: Use no hands! For in this magic warehouse, orders fill themselves electronically.

Tomorrow: Breads and Pastries...mixed baked, sliced, wrapped at your door.

When? 1960? Could be. But, one thing is sure. Then, as now, New Departure Ball Bearings will reduce costs by simplifying machine designs.

A week's shopping in minutes! And you haven't moved from your car! It's that simple in the drive-in of tomorrow!

Tomorrow - a floating fishery to locate, attract, catch, process, package and freeze fish...manufacture by-products...even conserve the spawn.

Look for New Departure Ball-Bearings on the job.

Even Paul Bunyan can't match the pace of this "automatic lumberjack" of the future. It fells, sections, and loads trees - all at the push of a button.

Set the table...then set the dial! Future meals could be as easy as that with miracle meal-getter. And, maybe tomorrow it will be a reality?

New Departure Ball Bearings

Maybe it's hard to imagine a home laundry that washes, dries, irons, folds.
But it's harder to imagine this wonder-or any other- working without ball bearings....New Departures.