Recipes from Old Cookbooks: You're Really Cooking When You're Cooking With Seven-up!

"Seven-Up can be an exciting new ingredient for those housewives who are always alert for ways to put "something extra" intro their favorite recipes."

This particular 7up cookbook, published in 1957, features a wide range of recipes from glazes, grape juices, melon balls, something called 7-Up Emerald Isle Fluff, Cheese Aspic, 7-Up Broncos (?) and legendary:

7-UP DATE NUT LOAF
This one is simply delicious - and as simple as it is delicious. You'll find that the subtle 7-up lemon-and-lime flavor adds to the taste appeal of the loaf and, at the same time, brings a lightness to this unusually heavy but delectable dessert. You can serve it with a whipped cream.

1 cup chopped date
1 7-oz. bottle 7-Up
1 tsp. baking soda

ADD:
1 cup sugar
2tbsp. butter
1 egg
1 1/2 cups flour
1/2 cup chopped nuts
1 tsp. vanilla
pinch of salt

Beat very well - pour into loaf pan (5x9x3). Bake 1 hour in a 350° oven.

Bring dates and 7-Up to a boil, add baking soda and set aside to cool.